RED BULL X-FIGHTERS
Creating the new Corporate Design and global Style Guide for the well regarded Red Bull X-Fighters was one of my secret faves of 2012. We also created the key visuals for both the profiles in New Delhi and Munich, “Race like a lighting, crash like thunder.” For a dedicated rider like me Red Bull X-Fighters was a benchmark for what is possible on a bike. My underlining goal was to capture and express the spirit and enormous power of this event. The examples shown below represent a small selection from a broad variety of designs we created side by side with Faris Adam from Kastner und Partner.
One of our more sophisticated approaches actually turned into a real study. It showed the close-up of a rear tire spinning in the sand. The particles spread and materialize as
they transform into another Bike. This over the top event is known for its megalomania. They literally moved mountains to put a rural hillside right in the middle of Moscow’s Red Square. The explosions of dirt managed to express sensation of the rider’s assent into the air and into the animation of the paper plane background.