RED BULL X-FIGHTERS

Creating the new Corporate Design and global Style Guide for the well regarded Red Bull X-Fighters was one of my secret faves of 2012. We also created the key visuals for both the profiles in New Delhi and Munich, “Race like a lighting, crash like thunder.” For a dedicated rider like me Red Bull X-Fighters was a benchmark for what is possible on a bike. My underlining goal was to capture and express the spirit and enormous power of this event. The examples shown below represent a small selection from a broad variety of designs we created side by side with Faris Adam from Kastner und Partner.

RedBull-X-Fighters_I-Am-Bernhard_Motorcycles_Riders_Stunts_Poster_text

Study

Dirt Explosion

Study

One of our more sophisticated approaches actually turned into a real study. It showed the close-up of a rear tire spinning in the sand. The particles spread and materialize as
they transform into another Bike. This over the top event is known for its megalomania. They literally moved mountains to put a rural hillside right in the middle of Moscow’s Red Square. The explosions of dirt managed to express sensation of the rider’s assent into the air and into the animation of the paper plane background.

RedBull-X-Fighters_I-Am-Bernhard_Motorcycle_Riders_Stunt_Poster_Sand_text2

Book of Fear

22.12.2012 - Illustration

The ‘Book of Fear’ refers to Septimus Winners original childrens rhyme ‘Ten Little Injuns’. A controversial song which was translated in many different languag- es and oftentimes misused in a xenophobic [...]

Flying Bach Logo

05.02.2013 - Logodesign

The basic idea behind the logo was to combine typical calligraphic styles of both eras, so we merged J.S. Bach’s marvelous signature with a splendid tag. We created […]

Juicebox

14.01.2013 - Coverdesign

Red Bull Wristband

05.02.2013 - Logodesign

Band ZPYZ

14.01.2013 - Artwork

Red Bull Wristband

21.05.2013 - Logodesign

Just like Festivals are a meeting place for fun, lifestyle and music, this briefing felt like a playground to us. Those very unique, but at the same time super universal feelings, experiences and emotions [...]

Flying Bach Program

05.02.2013 - Campaign

Beside several sold out Broadway performances the Red Bull Flying Bach World Tour captures international stages in the Middle East, Asia, Europe and many more. Frank Esher Lämmer […]

Red Bull Sound Clash

24.05.2013

Red Bull Soundclash Keyvisual The Roots drummer Ahmir „Questlove“ Thompson once said: „This event is basically creative friendly fire between two comrades – two groups who mutually admire […]

Cruiseadors

22.01.2014 - Campaign

CRUISEADORS Keyvisual For the exclusive Car Rental „Cruiseadors“ we created the hole visual identity. Logo and Keyvisual are build up complitly in 3d. The Logo combines the 5 […]

Red Bull Air Race

23.01.2014 - Campaign

Red Bull Flying Bach

12.02.2013 - Campaign

High culture meets urban art: When the Flying Steps and Red Bull first showed up and asked us to create an visual concept for their ambitious show from scratch, we knew we had a long road ahead [...]

Garyland

14.01.2013 - Coverdesign

Semence Boutique

14.01.2013 - Logodesign

Red Bull Cliff Diving

05.02.2013 - Study

In our magical landscapes we exaggerated every relation and transformed entire island to gigantic cliffs. Famous landmarks were captured but found themselves in a completely different environment.

Plug & Play Accelerator

21.05.2013

Tracy Chapman

Red Bull Cliff Diving Study

14.01.2013 - Study

In our magical landscapes we exaggerated every relation and transformed entire island to gigantic cliffs. Famous landmarks were captured but found themselves in a completely different environment.

Typo Study Flying Illusion

22.01.2014 - Study

Cruiseadors

23.01.2014 - Campaign

Anna Fischer

28.01.2013 - Artwork

Anna Fischer Landscape Portrait The major German public television station ARD wanted to shoot a portrait of the up and coming actress Anna Fischer. The shooting star actress […]

Flying Bach Visuals

Yamaha XS 400

14.01.2013 - Custom

Art of Musketeering

14.01.2013 - Campaign

Red Bull developed an internal training program for their sales representatives: The Art of Musketeering, which is learned through variety different sessions. We develop their logo as well the entire corporate design and anything else a true Musketeer must be equipped with. “All for one and one for all!” [...]

Sai Gon Taxi Girl Chess

14.01.2013 - Exhibition

Polarkreis 18

14.01.2013 - Webdesign

Similar to simple approach of the single portrait for the Tracy Chapman website, the Polarkreis 18 concept was based on a single universe. Scrolling ‘up’ the page to the retro- science fiction setting on the moon [...]

Flying Bach Magazine

14.01.2013 - Campaign

Frank Esher Lämmer and I have teamed up to develop a neat but functional ‘Master Playbill’. Our aim was to create a layout which could be easily adjusted to several languages, and changing typefaces.

Red Bull X-Fighters

05.02.2013 - Campaign

For both these sketches “Dirt Explosion” and “Dirt Collage, we used the renowned bike KTM 250. It is one of the most common and dependable bikes to perform […]

Red Bull Art of Camping

Red Bull Flying Illusion Merch

23.01.2014 - Artwork



More Bernhard via: